Sky TV

Say it with Sky

Agency: Serviceplan


2019 Clio Juror: Sandra Loibl
Being in love is great. But saying it can be difficult.
For Valentine’s Day we created a website that generated personal love messages from Hollywood film snippets – and even made suggestions for more creative messages.
We developed an AI tool that extracted the dialogue from 845 romantic movies and matched them with the individual love message entered on the website.
This way, it edited romantic personal valentine’s clips together – with a special Sky Valentine’s offer.
Over 125,000 Valentine’s clips were shared and viewed across the world, increasing subscriptions by 165% – turning the day of love into big love for Sky.

This professional campaign titled 'Say it with Sky' was published in Germany in February, 2019. It was created for the brand: Sky TV, by ad agency: Serviceplan. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.


CCO: Alex Schill
Managing Creative Director, Germany: Matthias Harbeck
Managing Creative Director: Till Hohmann
Managing Director: Florian Strauss
Executive Creative Director: Sandra Loibl
Creative Innovation Director: Franz Röppischer, Lorenz Langgartner
Senior Copywriter: Dr. Sebastian Wolf
Junior Copywriter: Max Sellers
Art Director: Franziska Stroehle
Junior Art Director: Julius Emde
Creative Intern: Florian Lanzinger, Julia Girschikofsky
Account Manager: Lisa Rossmüller
Head of Final Art: Stephan Daburger
Editor: Hendrik Sommerfeld, designstube
Future Commerce Evangelist: Andreas Precht, hmmh
Head of Systemadministration: Heino Niemann, hmmh
Software Architect: Cornelius Brümmer, hmh
Solution Architect: Gerrit Menzel, hmmh
Software Engineer: Niklas Brandt, hmmh
Digital Manager: Florian Weiner, hmmh
Audio Engineer: Oscar Meixner, Hastings Music
Producer: Dennis Gunske, Hastings Music
Creative Director: Toby Schröder, Nicolas Winkelmann, upljft
Unit Director Advertising: Johanna Zmija, upljft
Account Manager Digital: Tadvir Benipal, upljft
Junior Social Media Managerin: Rim Teferi, upljft
Junior Motion Design: Franziska Pöttger, upljft
Composer: Tom Albrecht, Niko Floss, tro
Audio Post Production: Philipp Zimmermann, tro


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