Description
fairlife is launching a new campaign that spotlights the ritual of enjoying a milk moment. This campaign invites consumers to rethink milk and shift the perception that all milk tastes the same.
The campaign highlights how fairlife’s richer taste and enhanced nutrition elevate daily rituals and shared moments with loved ones. To crystalize this strategy, the campaign tells the stories of the milk moments consumers engage with most often: slow motion pours over a bowl of cereal; the ultra-close up product macro shot of a creamy plume of coffee; and the delicious satisfaction of a glass of chocolate milk.
Developed in partnership with its creative agency of record, Doner, the work arrives as fairlife continues its momentum as the fastest growing value added dairy brand, surpassing legacy competitors and becoming the category leader in 2025 and the #1 most trusted value added dairy brand.
Four :15 spots sit at the center of the “Savor More” campaign. You can view “Berry Smoothie,” “Cereal,” “Chocolate Milk,” and “Coffee” here. The work is live today, February 11, across TV, OTT, social, and ecomm and shopper.
This professional campaign titled 'Savor More' was published in United States in February, 2026. It was created for the brand: fairlife, by ad agency: Doner. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 4 media assets. It was submitted 28 minutes ago.
Credits
Rohini Pandita, Vice President Brand Marketing
Lily Chou, Senior Brand Manager
Wendy, DeWindt, EVP Group Account Director
Laura Slywka, VP Account Director
Lizzy Dutcher, Account Director
Justin Bilicki, EVP Executive Creative Director
Alanna Marshall, Creative Director
Shawn Gadley, Creative Director
Christopher Terry, Associate Creative Director
Eric Russel, Associate Creative Director
Stephanie Kelly, EVP Head of Brand Strategy
Clarisse San Mateo, Associate Strategy Director
Jennie Hotchthanner, EVP, Director of Integrated Production
Michael Stark, VP, Managing Executive Integrated Producer
Sammy Kruse, Senior Integrated Producer
Amy Goldberg, Director, Project Management
Essence Bell, Senior Project Manager
Jim Jakubiec, Senior Talent Manager
Theresa Bland, Senior Business Manager
Rosie Riashy, Digital Producer
Brittany Gietzen, Digital Producer
Brent Hodge, Print Producer
James LaMoreaux, Art Producer
Matt Sommerfield, Retouching Studio Director
Dieter Miller, Senior Retouching Artist
Paul Brown, Proofreader
Durable Goods/Tantor Films
Paul Santana, Director/DoP
Katie Walker, Durable Goods EP
Hani Selim, Durable Goods EP/Managing Director
Jennifer Bolivar, Head of Production
Line Postmyr, UPM
Ingrid Bragemann, Tantor EP
Victor Minguez, Tantor Producer
Jana Balcázar, Head of Production
Stacy Langdon, Director of Studio Operations, Unreasonable Studios
Tony Guastella, Senior Creative Editor, Unreasonable Studios
Dan Verlinde, Audio, Unreasonable Studios
Kevin Jones & Mike McClelland, Finish, Unreasonable Studios
Graphics, M2 Creative
Music, MusikVernuegen
Stephanie Lui, EVP Brand Experience, ConnectX
Sam Tomasek, SVP Brand Experience, ConnectX
Warren Swartwout, VP Brand Experience, ConnectX
Elise Sherman, SVP Strategy, ConnectX
Christine Schnell, VP Audiences, ConnectX
