For fairlife’s latest campaign, “Savor” launching on August 14, the Coca-Cola Company brand teamed up with longtime AOR Doner to capture the feeling of pairing its superior nutrition and taste; convincing consumers that fairlife’s ultra-filtered milk taste is so good you’ll want to savor it.
fairlife ultra-filtered milk is all about taste without sacrificing nutrition. With 50% more protein and 50% less sugar compared to regular milk, fairlife is a delicious and nutritious option for milk lovers. It’s no wonder that fairlife is now being savored in a growing number of U.S. households. Combining nutrition with a taste that can’t be found elsewhere, the new creative features slow-motion shots that magnify the moments of enjoyment people experience when they drink fairlife, whether eating a bowl of cereal. drinking a smoothie or enjoying milk and cookies.
“Savor” is a continuation of the brand’s ongoing “Elevate” campaign, developed by Doner and launched in 2021, which has been the most successful campaign in fairlife’s history. Research shows that once consumers try fairlife, over half go out of their way to purchase it again, and with the help of Doner, “Savor” will build on the success of “Elevate” to amplify taste perceptions and inspire those who have never done so to give fairlife a try.
This professional campaign titled 'Savor' was published in United States in August, 2023. It was created for the brand: Fairlife, by ad agency: Doner. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted 7 months ago.
EVP, Group Account Director: Wendy DeWindt
VP, Account Director: Laura Slywka
ccount Director: Lizzy Dutcher
Senior Account Executive: Maddie Sager
EVP, Executive Creative Director: Justin Bilicki
Creative Director: Anthony Moceri
Creative Director: Alex Drukas
Associate Creative Director: Jameson LaMarca
Associate Director, Strategy: Kaely Egan
SVP, Group Strategy Director: Felipe Cabrera
EVP, Head of Brand Strategy: Eric Bruno
Senior Project Manager: Matt Friedman
Associate Project Manager: Madison Colantone
SVP, Director of Motion Content: Jennie Hochtanner
VP, Managing Executive Producer: Michael Stark
Senior Producer: Sammy Kruse
Senior Producer: Phyllis Shook
Senior Talent Manager: Jim Jakubiec
Senior Business Manager: Theresa Bland
Digital Producer: Rosie Riashy
Digital Producer: Brittany Gietzen
VP Development Lead: Adina Lipsitz
Print Producer: Brent Hodge
Senior Production Designer: Greg Parsons
Production Designer: Amy Bem
Art Producer: James LaMoreaux
Retouching Studio Director: Matt Sommerfield
Retouching Studio Artist: Dieter Miller