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Sans Gender

Sans Gender

Agency: Havas Lynx

Description

As unconscious gender bias proliferates written culture, we wanted to find a way to address it and intercept it at the point of creation. Sans Gender is a set of Opentype code that transforms any typeface into a tool that stops unconscious bias as it is being written. A new innovation that turns a font from being purely aesthetic into an active tool for change.

This professional campaign titled 'Sans Gender' was published in United Kingdom and United States in November, 2023. It was created for the brand: Sans Gender, by ad agency: Havas Lynx. This Design and Digital media campaign is related to the Electronics, Technology, Health, and Public Interest industries and contains 1 media asset. It was submitted 2 months ago.

Credits

Chief Creative Officer: Alex Okada
Executive Creative Director: Chris Wellard
Chief Executive Officer: Claire Knapp
Designer and Art Director: Callum Dawes
Copywriter: Ellie Davidson
Senior Copywriter: Steven Gormley
Art Director: Em Craxton
Senior Account Manager: Emma Pook
Senior Post Producer: Richard Berry
Chief Medical Officer: Vernon Bainton
Managing Director: Lorna Kemplay
Client Services Director: Steven Nicholson

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