Salesforce, the number 1 CRM in the world and despite this, not everyone is aware that Salesforce accompanies you and your business in each of the processes that represent customer service, regardless of whether you are a small, medium or large-size company.
We had the challenge of continuing to position ourselves in the minds of everyone who wants to continue making their business grow, added to the challenge of communicating that we are an organization clearly aware of spreading and fighting for equality for all of us as a society.
This is how our effort on making public that all well-focused roads must lead to equality. Efforts well directed on the most representative points in Mexico such as airports, important avenues and busy roads, and also in conjunction with a platform such as Waze Mexico, took Salesforce Live as a pretext: a digital event that provides a strategic and global vision of the transformation that we are experiencing, in which we take into account all types of expression, preference and identification. And it is because that is how we think and feel because it is part of our principles.
With this, we managed to position ourselves as one of the most inclusive and important companies with global representation in our country.
This professional campaign titled 'Salesforce Pride' was published in Mexico in June, 2022. It was created for the brand: Salesforce, by ad agencies: Måter and Måter Agency. This Content, Digital, and OOH Outdoor media campaign is related to the Electronics, Technology and Media industries and contains 7 media assets. It was submitted over 1 year ago by Agency: Måter of Måter Agency.
Head Of Strategy & Planning: Angie Fernández
Head Of Production: Rafael Delgado
Creative Directors: Victor Acuña, Salvador Rodas, Ramiro Plascencia