Safety. For Everyone.

School: Miami Ad School


Every year, 1.3 million people die as a result of car crashes. More than 22% of those deaths are pedestrians.

Volvo has a mission. To help create a world with zero collisions.

Pairing Volvo's LIDAR sensors with an Autonomous Lookout System, we decided to develop a campaign promoting pedestrian safety by taking on the deadliest road in America. The US-19.

This student campaign titled 'Safety. For Everyone.' was published in United States in May, 2023. It was created for the brand: Volvo, by ad school: Miami Ad School. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 9 months ago.


Copywriter: Georgia Luquini
Art Director: Tan Wan
Art Director: Courtney Davis


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