Bike for Brussels

Safety Earworms

Agency: Mortierbrigade


Mortierbrigade & Bike for Brussels are launching “Safety Earworms”, an original awareness campaign that put songs in cyclists’ heads so that they no longer need to listen to music through headphones as they travel. The campaign revolves around a new radio program in collaboration with local radio station Bruzz called The Earworm of the Day and is amplified through various media. The objective is to remind Brussels’ cyclists that the sound environment plays an important role in road safety and to offer a safe alternative to riding with headphones on by putting music in their head.

This professional campaign titled 'Safety Earworms' was published in Belgium in December, 2018. It was created for the brand: Bike for Brussels, by ad agency: Mortierbrigade. This Integrated medium campaign is related to the Public Interest and Sports industries and contains 6 media assets. It was submitted over 5 years ago.


Advertising Agency: Mortierbrigade, Belgium
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives: Tom Meijer, Jesse Van Gysel, Zoe De Priester
Strategy: Dorien Mathijssen
Producer: Margot Van Daele
PR Manager: Anne-Cécile Collignon
Social: Jill Dockx, Jonas Van Bael
Production: Vito Latorrata
Soundstudio: Raygun


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