Agency: NEXT-DC


Today, any keen professional with a smart device can't really feel away from work and pressure. Even if he is at a liberating place he might still "not be there". His smartphone helps him stay attached to work or to social networks, constantly receiving emails and notifications. Our conclusion: keen professionals have forgotten the true purpose of free time. Amstel created the first ever wardrobes for mobile phones in different venues. People who leave their phones there, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted. We remind people that drinking beer should stay pure and undiluted with other activities such as work and social activities such as Facebook, Twitter, Instagram.

This professional campaign titled 'Safe' was published in Bulgaria in May, 2013. It was created for the brand: Amstel, by ad agency: NEXT-DC. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.