Hidden Fridges

Agency: Wunderman Thompson


Because of the sponsorship of the street carnival in São Paulo, revelers couldn't find Amstel within the parades. The solution was to do what they did: wear a costume. Wunderman Thompson created the Hidden Fridges. Customized coolers, hidden and filled with Amstel, strategically placed amidst the parades sponsored by the competition. Anyone who managed to find them got an ice-cold Amstel. People who were near these parades were impacted by geolocated posts, inviting them to look for 3 coolers dressed up in a costume: a vase, a public telephone and a park bench.

This professional campaign titled 'Hidden Fridges' was published in Brazil in March, 2020. It was created for the brand: Amstel, by ad agency: Wunderman Thompson. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 4 years ago.


Advertising Agency: Wunderman Thompson Brasil
CEO: Pedro Reiss
CCO: Keka Morelle
Creative Directors: Nicolás Romanó, Rodrigo Da Matta
Creatives: Heloisa Ribeiro, Letícia Rodrigues
PR: Andrea Assef, Vivian Zeni, Hellen Araújo
Head od Client Services: Felipe Giacon
Client Services: Luana Ferreira, Julianna Carvalho, Caio Sabag, Marcelo Honorio
Head of Planning: Stella Pirani
Planning: Gisele Bambace, Gabriel Guerra, Larissa Baldassarini
Content: Nabil Carone, Marilia Ramos, Gabriella Varella
Edition: Marcus Prado, Igor Santos
Head of Media: Giovanna Venturelli
Media: Stella Lopes, Vanessa Pupato, Ana Battaglini, Nicole Negrigo, Thiago Barbosa, Thiago Souza, Ludymila Lopes, Ludmila Celaschi
Head of Production: Maisa Delgado
Digital Production: Tom Corral, Caroline Pivato
Client Approval: Bram Westenbrink, Cecília Mondino, Renan Ciccone, Anna Luisa Dafico, Fabrizio D’Angelo, Felipe Richter
Client Approval (Media): Natacha Volpini, Carina Hermida, Victor Soffiatti, Mariana Rabello


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