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Amstel

Live Your Best Life

Agency: Leo Burnett

Description

*Owambe - A large, grandiose party thrown by Nigerians, especially Yoruba Nigerians that involves a lot of food, dancing, loud music, and spraying (Nigerian term meaning the act of throwing money on a dancing person).
Amstel logo's familiar red and white becomes the landscape/platform for active celebration, beaming the spotlight on the very common activities during Christmas celebration in Nigeria thereby taking it from something merely aesthetic to something really meaningful that Nigerians can relate to, supporting the brands philosophy.

This professional campaign titled 'Live Your Best Life' was published in Nigeria in December, 2019. It was created for the brand: Amstel, by ad agency: Leo Burnett. This Print medium campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted over 2 years ago.

Credits

Advertising Agency: Leo Burnett Lagos, Lagos, Nigeria
Creative Director: Sinmisola Hughes-Obisesan
Art Director: Aladeniji Olumaiye
Illustrator: Aladeniji Olumaiye
Copy Writer: Adebola Adegbulugbe, Opeyemi Odusola

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