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Samsung

Run to Support Schools

Agency: Leo Burnett

Description

In 2012 Samsung chose to help renovate schools for their charity; Hope for Children. As the gold sponsor of the Amman International Marathon, they wanted to increase participation in turn generating more money for their program. We created an online application where people could invite their friends to run the marathon. For every runner invited a brick would be donated towards the renovation of a school.

This professional campaign titled 'Run to Support Schools' was published in Jordan in September, 2012. It was created for the brand: Samsung, by ad agency: Leo Burnett. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Leo Burnett, Amman, Jordan
Creative Director: Sary Najjar
Art Directors: Rami Afifi, Aram Taminian, Sariah Rida
Copywriter: Ibrahim Al-Far
Additional credits: Samer Atherah, Souha Samaha, Aysha Talhouni

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