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adidas

Run a Ride

School: Miami Ad School

Description

Nowadays, public transports are indispensable in big cities. Millions of people use them everyday. From Adidas point of view, it is a comfort that can become expensive and unhealthy. Adidas can not stop people from taking the public transportation, but can make them run to make it cheaper and ultimately earn their rides . In collaboration with cities transportation services, Adidas creates Run A Ride - an app that will track how far people run and convert those kilometres into rides, and for the more persistent ones, into monthly tickets.

This student campaign titled 'Run a Ride' was published in Germany in April, 2018. It was created for the brand: adidas, by ad school: Miami Ad School. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising School: Miami Ad School, Berlin, Germany
Creative Directors: Niklas Frings-Rupp, Rajath Ramamurthy
Art Directors / Copywriters: Elena Marín, Nuno Monteiro

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