We were challenged to come up with an idea that uses digital coupons to delight and surprise Burger King guests. Given that people want more food when they're hungrier, we came up with the big idea to allow people to earn more/better coupons based on their level of hunger. From this big idea we created the rumble detector, an in-app promotion that awards coupons based on the loudness of your stomach rumbles.
This student campaign titled 'Rumble Detector' was published in United States in September, 2020. It was created for the brand: Burger King, by ad school: S.I. Newhouse School of Public Communications. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 years ago by Copywriter : Derek Rosen of S.I. Newhouse School of Public Communications .
Advertising School: S.I. Newhouse School of Public Communications , Syracuse, United States of America
Copywriter: Derek Rosen
Art Director: Jiayi Lin
Professor: Mel White
Professor: Kevin O'Neill