Rule the World

Agency: Mr. President


Mr President is helping fine jeweler Annoushka Ducas launch her Crown Rings collection with a new campaign that steps outside the fine jewelry mould. The “Rule the World” print, store and digital campaign features a diverse set of female hand models showing off the new Crown Rings in a playful and powerful way that shares messages of empowerment in Universal Sign Language (USL).

This professional campaign titled 'Rule the World' was published in United Kingdom in May, 2017. It was created for the brand: Annoushka, by ad agency: Mr. President. This Print medium campaign is related to the Personal Accessories industry and contains 8 media assets. It was submitted almost 7 years ago.


Advertising Agency: Mr. President, London, UK
Managing Partner: Claire Hynes
Strategy Partner: Nick Emmel
Executive Creative Director / Partner: Jon Gledstone
Head of Design: Dan Viveiros
Creatives: Sarah Hardcastle, Elliott Shiels
Senior Designer: David Clulow
Connections Planner: Clancy Walsh
Account Manager: Harriet Bell
Senior Producer: James Fricker
Photographer: Turi Løvik Kirknes
Photographer Assistant: Katie Boyle
Stylist: Victoria Wright
Make Up: Lan Nguyen
Nail Artist: Cherrie Snow


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