Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience.
Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.
This professional campaign titled 'Rugbeer' was published in Argentina in May, 2012. It was created for the brand: Cerveza Salta, by ad agency: Ogilvy. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Post Production: Control Z