Description
Designed and executed by Marklinica, this outdoor campaign for Royal Fertility Center reimagines how fertility services are communicated in public spaces.
At Marklinica, we believe that healthcare communication should go beyond clinical language. Fertility journeys are deeply emotional, often complex, and filled with uncertainty. This belief guided Marklinica in creating a campaign that translates advanced medical services into clear, human-centered visual stories.
Each outdoor design highlights a core service at Royal Fertility Center, from IVF and embryo freezing to genetic testing, maternity care, and neonatal incubation. Through bold colors, 3D illustrations, and symbolic metaphors, Marklinica transformed medical complexity into approachable and emotionally resonant visuals.
The campaign reflects Marklinica’s approach to healthcare branding: simplifying science without losing credibility, and building trust through clarity, empathy, and strong visual identity. By taking fertility communication outdoors, Marklinica positioned Royal Fertility Center as confident, transparent, and present in every step of the patient journey.
This professional campaign titled 'Royal Stories of Fertility' was published in Egypt in December, 2025. It was created for the brand: Royal Fertility Center, by ad agency: Marklinica. This Design and OOH Outdoor media campaign is related to the Health industry and contains 6 media assets. It was submitted 1 day ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Graphic Designer: Rowan Hamada
Medical Content Creator: Manar Saeed
Creative Director: Rana Mohsen
Marketing Agency: Marklinica
