Description
In Turkey and all around the world, women face countless challenges in their daily life. These challenges are generally occur by the reflection of phallocentric mindset. Philips Lumea as a brand that supports women and encourage them to reflect their light, wants to celebrate March of 8 World Women’s Day by announcing the sponsorship of Turkish National Olympic Rower Elis Ozbay. At the announcement of commercial, Elis Ozbay rowed against current for all women who wants to reflect their light.
This professional campaign titled 'Rowing Against Current' was published in Turkey in March, 2025. It was created for the brand: Philips, by ad agency: Salt İletişim Grup. This Digital medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted 11 days ago.
Credits
Client: Philips
Head of Marketing: Burcu Okudur
Marketing Manager: Ece İslimyeli
Marketing Specialist: Yeşim Çomak
Production Company: Riders
Director: Emre Sert
Director: Gözde Yetişkin Subiler
Colourist: Arınç Arısoy
Post Production: Tonic Effects
Audio Post Production: DingDong / Tufan Aydın
Advertising Agency: Salt İletisim Grup
Agency President: İlkin Karataş Ülkü
Creative Director: Anıl Eren Küçük
Head of Art: Tarık Güzelce
Art Director: Sena Burak
Motion Designer: Muhsin Ayaş
VP / Client Services: Gökçe Er
Account Supervisor: Begüm Şükran Işıloğlu
Project Manager: Başak Yöney
