The 2023-24 season of the UEFA Champions League, the world’s greatest club competition, is in full swing. Expedia Live, a UEFA Champions League Official Supplier, recently launched their European travel hub Expedia Live to help fans travel to matches and has now partnered with Anomaly to create a new ‘Nothing Beats Being There’ film, with football legend Cesc Fàbregas.
The 67’ film splices Spanish midfielder and football manager Cesc Fàbregas, with footage of the fun and energy of living the game within the host cities across Europe. Throughout the film, Cesc shares how he’s “never been to the UEFA Champions League… not really” and shares the highlights that fans get to experience - the chance to get lost, march with the crowd, start chants, mess about with the rivals. Complimenting each statement, shots of these experiences are shown, bouncing back and forth from Fàbregas and the experience that Expedia can make possible.
The campaign will live as part of a series of digital films across key football publishers, paid social and owned and partner channels. Alongside this, ticket competitions, live events and digital and social activity will drive people to sign up with Expedia Live to travel the beautiful game. Part two of the film will be released in March 2024.
This professional campaign titled 'Nothing Beats Being There' was published in United Kingdom in December, 2023. It was created for the brand: Expedia, by ad agency: Anomaly. This Integrated medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted 3 months ago.
Client // Expedia
Director, Football and Music Partnerships // Liseli Sitali
Creative Director // Adam Fish
Sponsorship Manager // Louise Bradbury
Creative Agency // Anomaly
Sports Entertainment Agency // Octagon
Production company // Anonymous Content
Director // Alex Hulsey
DOP // Ilya Maksymenko
Executive Producer // Daisy Mellors
Producer // Maddy Perkins
Head of Production // Sophie Hubble
Composer/Sound design // Joseph Wilinson