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Loewe

2025 New Year Collection

Description

In celebration of the lunar new year and the arrival of spring, we've created a capsule collection and film paying homage to crafts including Chinese cloisonné, contemporary dance, traditional kite-making and shadow puppetry.

This year’s collection pays homage to the ancient art of Chinese cloisonné, with jewellery and charms by third-generation enameller Xiong Songtao, alongside ready-to-wear, shoes, accessories, and special edition bags featuring snakes, monkeys and clouds.

Continuing a lunar new year tradition, the collection showcases Chinese craft and mythology through our signature leatherwork—including the snake-inspired texture of the special edition Flamenco bag—and intricate cloisonné.

Traditionally used in the royal court, cloisonné is a decorative enamel technique in which precious metal wire enclosures are shaped into patterns and motifs, and then filled with coloured glass paste.

This professional campaign titled '2025 New Year Collection' was published in China in December, 2024. It was created for the brand: Loewe, . This Film and Static Images media campaign is related to the Fashion industry and contains 48 media assets. It was submitted about 15 hours ago.

Credits

Photographer: Ye Fei, Meiwen Fang (workshop), Camille Vivier (still life)
Starring: Xie Xin and her troupe
Shadow puppets: Danno
Snake props: Zhang Xiaodong
Model: Pan Haowen

Beguiled Books

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