This Sunday, Apple will debut “Roll,” the first Apple Watch 3 film to hit broadcast airwaves in follow-up to Tuesday’s keynote announcement.
Roll highlights the innovative Apple Watch Series 3 with cellular that is revolutionizing the way we listen to and stream music. For decades, music has been an important part of Apple products dating back to the very first iPod and iTunes experience. Tuesday’s announcement marked a cornerstone in the evolution of music streaming as consumers will soon have the ability to stream up to 40 million Apple Music songs wirelessly from their wrist.
Versatile skateboarder Kilian Martin captures the liberating feeling of being carried away by the music with the freedom to skate amidst the chaos of a crowd. In sync with the track “Misbehaving” by Labrinth, Kilian’s gravity-defying moves depict the unencumbered feeling users can now experience by streaming music without wires or a physical tether through Apple AirPods and the all-new Apple Watch Series 3.

This professional campaign titled 'Roll' was published in United States in September, 2017. It was created for the brand: Apple, . This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 6 years ago.


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.