While swimmers compete with their heads down in the water, they can't see the crowd. As a retirement salute to Michael Phelps, Under Armour assembled the largest crowd wave of all-time. This one he could see.
This student campaign titled 'The Golden Wave' was published in United States in September, 2017. It was created for the brand: Under Armour, by ad school: Miami Ad School. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted over 6 years ago.
Advertising School: Miami Ad School, Miami, USA
Creative Director: Jerrod New
Art Director: Maggie Ferber
Copywriters: Dave Adams, Eddie Seiglie
Additional Credits: David Uribe / Mentor