Description
ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means "stone", hence the play on words with "rock".
This professional campaign titled 'Roc Stars' was published in Canada in April, 2013. It was created for the brand: Ztele, by ad agency: Les Évadés. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 10 years ago.
Credits
Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean
