Description
Furniture only gets noticed when someone bangs their toe, same holds true for the category when it comes to creating engagement on social media.
Now Hettich wanted to showcase the transformative power of their interior solutions while promoting their free design service.
One of the world's largest manufacturers of Furniture Fittings and Hardware brands didn’t just compel one to bang their toe, but their heads. Indeed! Coming across a messy room is universally frustrating, often sparking sarcastic reactions. Drawing from this insight, they deployed pictures of messy rooms and asked their audiences, old and new, to channel their irritation by means of roasting.
This professional campaign titled '#RoastTheRoom' was published in India in October, 2024. It was created for the brand: Hettich, by ad agency: Pixelfox. This Digital medium campaign is related to the Agency Self-Promo and Household Products industries and contains 2 media assets. It was submitted 4 months ago by Co-Founder: Amit Damani of Pixelfox.
Credits
Creative Team:
Co-Founders: Amit Damani, Krutika Damani
Sr. Creative Director: Sunneith Revankar
Associate Creative Director: Kunal Vakhariya, Devidas Dalvi
Account Managers: Rajeev Ahir, Rashi Khosla, Dipanwita Dutta Biswas
Senior Visualizers: Mayur Palkar, Sahil Valvate
Video Team: Gourav Tiwari, Rohit Govekar
Copywriter: Gayathri Pillai
Business Development Executive: Dipanwita Dutta Biswas
