In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.
This professional campaign titled 'Road Safety' was published in Netherlands in August, 2011. It was created for the brand: Top Gear, by ad agency: Euro RSCG. This Print medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising agency: EURO RSCG, Amsterdam, Netherlands
Photographer: Krijn van Noordwijk at Hazazah
Post Production: Wieger Poutsma / FISK Imaging