The idea behind using Wite-Out is to fix things . The campaign simply shows Bic Wite-Out correcting societal problems that we face in Kenya: crime, poor infrastructure, poverty, lack of education etc.
This professional campaign titled 'Road, Street kid, Robber' was published in Kenya in March, 2014. It was created for the brand: BIC, by ad agency: Flametree. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 9 years ago.
Advertising Agency: Flametree, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Designer / Illustrator: Eric Mwaniki