Description
Introducing Ring Ring, a campaign designed to help New Zealanders stop doom-scrolling and start calling the people who matter most.
The idea is deceptively simple. Ring Ring is a limited-edition thumb ring engraved with the phone number of someone you care about, designed to intercept the scroll and redirect it to something better.
In a world of smart rings that track sleep, health and stress, Ring Ring does none of that. It is a wearable device with just one function: see the number, dial the number.
The latest evolution of 2degrees' Fairer Phones Project, the campaign is built on a simple but powerful insight: despite spending more time on our phones than ever before, we seem to have forgotten what they were made for. A few minutes on a phone call with a loved one can meaningfully boost mood and sense of connection. Yet new research finds that over two-thirds of New Zealanders say meaningful conversations are getting harder to come by, and when given a spare moment, Kiwis are nine times more likely to reach for social media than call a loved one.
This professional campaign titled 'Ring Ring' was published in New Zealand in April, 2026. It was created for the brand: 2degrees, by ad agency: TBWA\NZ. This Digital and Integrated media campaign is related to the Public Utility industry and contains 4 media assets. It was submitted about 3 hours ago.
Credits
Client – 2degrees
Chief Marketing Officer - Zac Summers
GM Marketing - Dave Pearce Senior Marketing Manager
Haley Featonby Associate
Brand Manager - Sylvia Pitto
Associate Copy & Content Manager - Bianca Steyn
Creative Agency: TBWA\ New Zealand
Chief Executive Officer - Catherine Harris
Chief Creative Officer - Shane Bradnick
Creative Partner - Ashley Wilding
Creative Partner - Daniel Davison
General Manager - Simon Mills
Managing Partner - Kate Heatley
Senior Business Director - Michael Lyons
Group Strategy Director - Mark Lloyd
Designer Director - Jim Walsh
Head of TV Production - Jodie Hari
Head of Post-Production - Blair Walker
Senior Motion Designer - Hayden Cook
Senior Producer - Mark Paisey
PR Agency: Eleven PR
Client Partner – Eleisha Balmer
Senior Consultant – Jessica Allison
Hayley Mckenzie – Senior Account Executive
Media Agency – OMD New Zealand
Business Director – Phoebe Prescott
Associate Business Director – Harry Chapman
Head of Experience & Integration – Kendall Smith
Senior Content Integration Manager – Toni Guy
Account Executive – Olivia Taylor
Production Company – AO Studios
Producer – Paul Courtney
Producer – Ash Brown
DOP – Jamie Wright
Assistant – Joshua James
Sound – Al Seconi
