Description
KFC is rewarding customers with a newly-launched in-app rewards programme themed around arcade games, with the chance to win free KFC menu items.
The new rewards programme, called ‘KFC Rewards Arcade’, created by RAPP UK, is available within the KFC app and marks KFC’s move away from the transactional, points-based loyalty schemes that dominate the QSR sector.
KFC’s and RAPP’s ambition was to completely reinvent the future of loyalty. Current points-based systems generate an unfair generosity balance with very little personal recognition for customers and prizes that only reward the heaviest users.
The new KFC Rewards Arcade instead focuses on generosity, surprise and recognition and is a very differentiated loyalty proposition for the category.
This professional campaign titled 'Rewards Arcade' was published in United Kingdom in September, 2022. It was created for the brand: KFC, by ad agency: Rapp. This Digital and Experiential media campaign is related to the Electronics, Technology and Food industries and contains 2 media assets. It was submitted over 1 year ago.
