Calling CMOs

Imagine walking past the huge ad boards in Times Square, New York, one day and seeing an ad directed at you personally?

That's what happened to the CMO's of global brands Heineken, Diesel, Volvo & Forbes in the US. Independent creative agency Founders, a by The Network agency, had CMOs waking up to seeing their names literally in lights in the middle of Times Square last week.

As the agency started to look at fresh new ways to speak to brand CMOs they had identified as wanting to work with, they decided that going through the traditional channels to engage with brand CMOs needed a bigger idea. So they decided to take action and booked up screens across Times Square to address the CMOs personally, and directly!