Reverse the Japa Wave

Agency: Omni Options


Subtly, Nigerians have nursed the notion that staying in Nigeria is a form of bondage. The term for this notion is 'Japa' (to escape), a term used for relocating out of the country.

Nigeria's potential is undeniable, yet many Nigerians have left the country and a lot more are planning to leave.

On Independence Day, we decided to do something to spark an impactful conversation about this trend, asking, "What can we do to #ReverseTheJapaWave?"

This professional campaign titled 'Reverse the Japa Wave' was published in Nigeria in October, 2023. It was created by ad agency: Omni Options. This Content, Design, and Digital media campaign is related to the Public Interest and Travel and Tourism industries and contains 2 media assets. It was submitted 5 months ago.


Advertising Agency: Omni Options
Managing Partner: 'Yomi Amoussa
Ag. Business Director: 'Tosin Oyebolu
Creative Director: Oyin Oludipe
Art Director: Richard Oseghale


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