We used once very popular Slovenian singer Oto Pestner who was out of the public spotlight for quite some time ... and we reused Letiva, his forgotten song from 1978. We promoted it through radio stations like a brand new hit.
This professional campaign titled 'Reuse' was published in Slovenia in January, 2014. It was created for the brand: Snaga, by ad agency: McCann. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: Mayer McCann, Ljubljana, Slovenia
Creative Directors: Robert Bohinec, Gal Erbeznik
Art Director: Dejan Miletic
Copywriter: Domen Husu
Account Directors: Manca Kodermac, Tamara Stader