Heartbreaking interviews with their patiëntexperts
Description
Rheumatism is not a single disease. It is an umbrella term covering more than 200 different conditions, many of which are largely invisible to others.
The campaign challenges this misconception and aims to make the invisible impact of rheumatic conditions visible. Rather than asking for sympathy, it asks for awareness, recognition and understanding.
This professional campaign titled ''Rheumatism' doesn’t exist' was published in Belgium in October, 2026. It was created for the brand: ReumaNet, by ad agency: Think Tomorrow. This 360°, Digital, and Integrated media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted about 11 hours ago.
Credits
Creative direction: Think Tomorrow
Campaign & content: Think Tomorrow
Media & advertising: Think Tomorrow
Art director: Studio Morphia
DOP/Gaffer: neutraldensity.pro
Studio: SPACEstudio
Special thanks to Nele Caeyers for the trust and close cooperation during this campaign 🫰
