ADVERTISING

Dutch Customs

Retargeting street vendors

Agency: JWT

Description

Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.

This professional campaign titled 'Retargeting street vendors' was published in Netherlands in May, 2013. It was created for the brand: Dutch Customs, by ad agency: JWT. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: JWT, Amsterdam, the Netherlands
Creative Director: Bas Korsten
Art Directors: Jeena van der Heul, Fethi Uluak
Copywriter: Ben Goedegebuur
Director: Florian Vermeulen / Artcore
Producer: Chantal Gulpers

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