Capita for the British Army

Reserved for More

Agency: Karmarama


After the last 18 months, where we’ve seen our lives limited by restrictions, the campaign shows how the Army Reserve can answer the need for those looking for something more fulfilling, to make up for lost time.
Through the campaign, the Army want to show how by joining the Army Reserve you can add an extra dimension to your life by developing your sense of self-belief and belonging, and helping communities, letting you make a real impact all in your spare time.
This year, the Army is looking to encourage more people to apply to join one of the 500 Army Reserve units spread up and down the country. With a commitment of just 19 days a year, the Army Reserve is a paid part time commitment which can be done alongside your normal life.

This professional campaign titled 'Reserved for More' was published in United Kingdom in September, 2021. It was created for the brand: Capita for the British Army, by ad agency: Karmarama. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising Agency: Karmarama
Chief Creative Officer: Nik Studzinski
Executive Creative Director: Adam Kean
Creative Director: Meigan Brown
Creative Director: Tobias Owen
Strategy Lead: Emily James
Planning Director: Rhonwen Lally
Head of Broadcast: Rebecca Hunter
Producer: Carol Oakley
Production assistant: Rosie Rowsell
Senior Creative Producer: Cydney Chadwick
Creative Producer: Tara Oliver
Managing Partner: Barbara Waite
Account Director: Will Bright
Account Manager: Joe Bowen-Hall
Account Manager: Maera Halim
Head of Design: Simon Wakeman
Senior Designer: Josh Lowe
Studio Director: Mike Almond
Artworker: Heather Burns
Artworker: Sam Coyle
Head of Post Production: Beverley Wells
Post Producer: Sam Faulkner
Senior Editor: Ryan Robinson
Edit assistant: Jemma Fox
Freelance Editor: Mark Preston
Freelance Motion Graphics Designer: Richard Oldfield
Colouring Company: MPC
Colourist: Philip Hambi
Sound Company: 750mph
Sound Design: Marcin Pawlik


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.