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Berghaus

Repairhaus: Free repairs for hardworking gear

Agency: Stereo

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Repairhaus: Free repairs for hardworking gear, by Berghaus/Stereo Creative

Description

Outdoor gear should be put through its paces. That’s the message behind a new campaign from Berghaus, the outdoor clothing brand, as it raises awareness of its free repairs service - something it has offered since the company was founded, nearly 60 years ago.

‘Repairhaus: Free repairs for hardworking gear’ is live now across the Berghaus social channels, online and in-store, and celebrates the durability of its outdoor clothing, the people behind the repair service, and the sustainable credentials of repairing rather than replacing.

Berghaus worked with London-based creative agency, Stereo, which conceived the new tagline and developed a multi-disciplinary campaign built upon Berghaus’ northern heritage.

Film and stills were shot on location at the Berghaus workshop in Sunderland, UK, with close attention given to the craft and expertise that goes into each repair, and the people behind the process.

The visual and audio assets, which include a logo, colour palette, imagery and motion, are led by a 30-second hero film which underlines the resilience of Berghaus products and the benefits of repair and reuse.

This professional campaign titled 'Repairhaus: Free repairs for hardworking gear' was published in United Kingdom in August, 2022. It was created for the brand: Berghaus, by ad agency: Stereo. This Design and Digital media campaign is related to the Fashion industry and contains 7 media assets. It was submitted 2 months ago by Creative: Stereo of London.

Credits

Creative Agency: Stereo
Strategy Director: Arthur Perez
Senior Account Director: Leah Ogilvie
Senior Project Manager: Naomi Hutchinson
Design Director: Gavin Day
Senior Designer: James Wilsher
Head of Copy: Sophie Everett
Senior Copywriter: Andy Mulvaney
Head of Motion: Matt Fryer
Senior Motion Designer: Danny Midwinter
Motion Designer: Kirsty Deacon

Other
DoP: Joe Ransom
Photographer: Alexander Kent

Client: Berghaus
Brand Manager: Katie McNamara
Global Head of Brand: Dan Cunningham
Global Brand Director: Charles Pym

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