Fast fashion is a growing concern and to merely be a part of a social lifestyle, our consumption patterns have caused an unprecedented situation.15-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD (outfit of the day). All of this has not only led to increased consumption of fast fashion but also a huge wastage, degrading the environment.
#ReOOTD is a research-based project understanding the influence of social media on our consumption patterns and in what creative ways one can influence Gen Z to be conscious and adopt a sustainable lifestyle. This project also aims to involve them in an activation campaign inspiring them to make a meaningful behavioral change and also make them aware of the implications of their clothing purchases.

This student campaign titled '#ReOOTD' was published in India in July, 2020. It was created for the brand: Connect4Climate, by ad school: National Institute of Fashion Technology. This Digital medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted about 3 years ago by student: Nithika Romy of Miami Ad School Europe.


Advertising School: National Institute of Fashion Technology, Delhi, India
Art Director: Nithika Romy
Copywriter: Nithika Romy


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.