Global warming is the biggest existential issue of the century, and professional athletes are beginning to face its harsh consequences. Recent heat waves around the world have been so extreme, that roads have literally melted. So we decided to build awareness of this extreme heat in a fun way - by conducting the first official tennis match on a court with melted lines. This will be organized by Indian Wells at the BNP Paribas Open, which later will be painted in other parts of the world for everyone to play on.
This student campaign titled 'Melted Courts' was published in Spain in June, 2021. It was created for the brand: Connect4Climate, by ad school: Miami Ad School. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 1 year ago by Carol Benito.
Advertising School: Miami Ad School, Madrid, Spain
Art Director/Copy: Carol Benito
Art Director/Copy: Jara Dichas