Oslo's food waste can become bio-fuel for the bus. Which is obviously great for the environment. Still, many people are better at putting food on Instagram than in the green recycling bag. We involved people in spreading the word and providing the number 30 bus with fuel – by simply tagging their food pics #grønnpose.
This professional campaign titled 'REN #grønnpose' was published in Norway in October, 2013. It was created for the brand: The City of Oslo, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 10 years ago.
Advertising Agency: Saatchi & Saatchi, Oslo, Norway