Description
Turning leftovers into culinary hits, POM and Cossette are dropping a deliciously bold new advertising and social media campaign: Remix Your Leftovers. At the heart of the initiative is DJ Touski, a larger-than-life persona who embodies the versatility and creative potential of the tortilla.
Pushing the concept even further, POM is spinning innovation with the world’s first-ever “45 RPM Tortilla” — a vinyl record that contains actual tortillas. Custom-made for this campaign, the tortilla vinyl features an original track by DJ and producer Vlooper, complete with sound samples and full remix stems. These records have been sent to a handpicked group of DJs and influencers, inviting them to remix the track and create content that celebrates POM tortillas in an unexpected, deliciously creative way.
This professional campaign titled 'Remix Your Leftovers' was published in Canada in March, 2025. It was created for the brand: POM, by ad agency: Cossette. This Content, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 16 days ago by Daphné Cousineau of Cossette.
Credits
Advertiser: Bimbo Canada (POM)
Clients: Alistair Senn, Zeina Hassan, Sarah Liou, Srishti Bhutani, Stéphanie Bachant, Jade Barnabé, Parul Verma
Agency: Cossette
Creative: Anne-Claude Chénier, Patrick Michaud, François-Julien Rainville, Alexandre Jutras, Nicolas Chamberland, Christian Jomphe
Strategy: Michel-Alex Lessard, Valérie Labonté-Côté, Octavie Albert
Account Services: Laurence Campeau, Rachel Demers
Agency Production: Septième
Digital Production: Laurence Houle
Print & Digital Production: Martin Lemay, Daniel Cartier, Natalie Gadoua
Production, Client Experience and Special Projects: Sébastien Lusignan
Production House: Les Enfants
Direction: Le GED
Production: Céline Ceillier
Direction of Photography: Simon-Pierre Gingras
Set Art Direction: Thomas Bergeron
Styling: Melodie Wronski
Offline Editing: Lisa Bartoux
Postproduction & VFX: Lisa Bartoux, Greg Kaufman
Color: Outpost – Martin Gaumond
Sound Studio: Cult Studio
Music: Vlooper
Vinyl: Le Vinylist - Pierre-Luc Savard
Media Agency: PHD
