Hearts of Magic

Agency: FCB


While Walmart associates across the country continue to show resiliency and strength in the face of COVID-19, a few are using their voice to inspire us all.
One such associate is Terrell “Trizz” Myles, a Department Manager at Store 3751 in San Tan Valley, AZ. He’s also a talented lyricist and poet who wanted to share a message of positivity and gratitude to his fellow Walmart associates and the customers they all serve, so he penned a poem titled, “Hearts of Magic.”
The poem and its message resonated so deeply with Walmart that they transformed it into a video, filmed after hours in the closed Walmart where Terrell works. The video features Terrell reciting his poem, as well as a dynamic animation treatment that brings the positivity and optimism of his words to life.

This professional campaign titled 'Hearts of Magic' was published in United States in May, 2020. It was created for the brand: Walmart, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO and Retail Services industries and contains 1 media asset. It was submitted about 3 years ago.


Creative: FCB / Lobo / Man Made Music


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