ADVERTISING

Donate Life

Remember - Lungs, Remember - Eyes, Remember - Heart

School: Miami Ad School

Description

Organs are unseen by us, that’s why we don’t remember having them on a day-to-day basis. But sometimes, we feel them react to what we’re doing. REMEMBER is raising awareness on organ donation using a less traumatic approach to overcome the perceptual barrier linked to it. We invite people to remember they can donate their organs when they remember having them.

This student campaign titled 'Remember - Lungs, Remember - Eyes, Remember - Heart' was published in Spain in September, 2017. It was created for the brand: Donate Life, by ad school: Miami Ad School. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 5 years ago.

Credits

Advertising School: Miami Ad School, Buenos Aires, Spain
Creative Director / Copywriter: Carlota Serra
Creative Director / Art Director / Illustrator: Francesc Enrich
Creative Director / Art Director: Shao Tsai

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