Donate Life

The Life Store

Agency: McCann


For generations, The Goodwill store has been the place where Americans donate almost everything: clothes, books, furniture, cars, but there is only one thing they haven’t been able to donate at there: ORGANS So, for the Organ Donation Month, Donate Life teamed up with the biggest donation center in US to give to Californians the opportunity to donate life in more than 25 cities.

This professional campaign titled 'The Life Store' was published in United States in April, 2021. It was created for the brand: Donate Life, by ad agency: McCann. This Integrated medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted almost 3 years ago.


Advertising Agency: Casanova Mccann, Los Angeles, United States of America
President/CEO: Ingrid Smart
Evp/cco: Elias Weinstock
Executive Creative Director: Marco Munoz
Chief Strategy Officer: Will Pierce
Creative Director: Juan David Arboleda
Director Of Digital Operations: Jonathan Lackey
Copywriter: Marco Rosales
Art Director: Maria Moro
Producer: Humberto Rodriguez
Content Creator: Matt Mesa
Social Media Manager: Asael Ruela
Administrative/New Business Assistant: Mae Muldez
Business Affairs: Ann Davis


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