Remastered Memories

Wunderman Thompson launched new AI work with True Patriot Love Foundation in Canada in honor of Remembrance Week. Using letters from veterans across World War I, World War II, the Korean War and the War in Afghanistan, “Remastered Memories” brings to life scenes from the battlefield, hospitals, and life in the literal trenches. AI image generator MidJourney pulled specific verbiage to create realistic imagery in art form for a time in which a quarter of Canadians under the age of 45 don’t see the importance of Remembrance Week.

The Remastered Memories series will be on public display on out-of-home boards across Canada, as well as in the national newspaper and on the True Patriot Love website. As Canadians prepare to observe Remembrance Day on November 11th, this campaign created by Wunderman Thompson is designed to inspire Canadians into empathy and gratitude for the service and sacrifice of Veterans through the stunning visuals depicting personal experiences.

The letters for Remastered Memories were sourced from the National War Museum in Ottawa and the National Archives. The team behind this effort looks forward to phase two, in which True Patriot Love Foundation plans to host fundraising auctions for paintings across Canada, starting with International Women’s Day in March, where paintings would be generated from female soldiers’ stories. For more information on the upcoming campaign and to donate to True Patriot Love, visit RemasteredMemories.ca.