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True Patriot Love Foundation

Remastered Memories

descriptive words from soldiers' letters was found by AI to create works of art

Remastered Memories campaign film

Description

Wunderman Thompson launched new AI work with True Patriot Love Foundation in Canada in honor of Remembrance Week. Using letters from veterans across World War I, World War II, the Korean War and the War in Afghanistan, “Remastered Memories” brings to life scenes from the battlefield, hospitals, and life in the literal trenches. AI image generator MidJourney pulled specific verbiage to create realistic imagery in art form for a time in which a quarter of Canadians under the age of 45 don’t see the importance of Remembrance Week.

The Remastered Memories series will be on public display on out-of-home boards across Canada, as well as in the national newspaper and on the True Patriot Love website. As Canadians prepare to observe Remembrance Day on November 11th, this campaign created by Wunderman Thompson is designed to inspire Canadians into empathy and gratitude for the service and sacrifice of Veterans through the stunning visuals depicting personal experiences.

The letters for Remastered Memories were sourced from the National War Museum in Ottawa and the National Archives. The team behind this effort looks forward to phase two, in which True Patriot Love Foundation plans to host fundraising auctions for paintings across Canada, starting with International Women’s Day in March, where paintings would be generated from female soldiers’ stories. For more information on the upcoming campaign and to donate to True Patriot Love, visit RemasteredMemories.ca.

This professional campaign titled 'Remastered Memories' was published in Canada in November, 2022. It was created for the brand: True Patriot Love Foundation, . This Digital, Outdoor, and Print media campaign is related to the Military industry and contains 2 media assets. It was submitted 3 months ago by Marketing Manager: Lindsey Legat of Wunderman Thompson.

Credits

FORMAL CLIENT NAME:  True Patriot Love Foundation
Brand: True Patriot Love Foundation
Campaign Title: “Remastered Memories”

Agency: Wunderman Thompson
Region/Office: Canada
Launch Date: November 1

Agency: Wunderman Thompson Canada
Global Chief Creative Officers: Bas Korsten, Daniel Bonner
Chief Creative Officer: Ari Elkouby
Associate Creative Directors: Kyle Carpenter, Jose Rivas
Design Director: Mike Butler 
Illustrator: MidJourney
Executive Integrated Producer: Jennifer Cotton
Senior Integrated Producer:  Iris Savage
Editor: Eric Thompson 
Music Company & City: Pirate Toronto
Composer: Vanya Drakul
EVP, Managing Director: Scott Miskie
Account Director: Mike Davidson
Planner: Luke Johns

Clients:

Chief Executive Officer: Nick Booth
Senior Director, Brand Strategy and Communications: Sarah Barker
Senior Coordinator: Sara Elsadik

Media:
Senior Director, GroupM Canada: William Soraine
Trading Manager, GroupM Canada: Jose George

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