Club Med


Agency: Publicis


For the launch of Petit Club Med, Club Med's new child care center, we produced a direct mail action which consists of a double side flipbook. 1. On one side we can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn't move at all. 2. On the other side the flipbook shows the a sequence of two kids joyfully playing on the beach. The claim is: "The best vacation for your kids, and yourself."

This professional campaign titled 'Relax' was published in Argentina in May, 2016. It was created for the brand: Club Med, by ad agency: Publicis. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted almost 15 years ago.


Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriters: Juan José Pissani, Miguel Dianda


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