In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.
This professional campaign titled 'Regensburg, Passau, Dresden' was published in Germany in June, 2013. It was created for the brand: Aktion Deutschland hilft, by ad agency: Heye. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: Heye, Munich, Germany
Creative Director: Željko Pezely
Art Directors: Marie-Astrid Nett, Katharina Hanglberger
Copywriters: Tobias Schwarz, Niklas Prusseit
Photographer: Getty Images
Art Buyers: Martina Hansen, Kim Bianchi
Set Builder: Chris Craven