Outdoor execution. Sculpture of children drinking water out of storm drain. Plaque reads: You'd never let your own child drink dirty water. Why should children in developing nations have to? Just one donation of twenty dollars will go toward a hand-dug well with purifying filters to a village in a developing nation.
Digital Execution. Artwork of children drinking out of manholes on Google's home page.
Digital Execution. Clicking on artwork would prompt a pop-up with more information and direct user to Charity:Water website.
Description
Campaign for non-profit Charity:Water. The big idea is to show people the jarring visual of children drinking dirty, undrinkable water.
This student campaign titled 'Refreshing' was published in United States in December, 2022. It was created for the brand: Charity: water, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Other industry and contains 3 media assets. It was submitted over 2 years ago by Micaela Kraker.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Micaela Kraker
Copywriter: Micaela Kraker
Instructor: Mel White
