Refilled, Rebranded and Reused

Agency: Fitzroy Amsterdam


Naïf fills old sunscreen bottles with a sustainable alternative

Did you know that 9 out of 10 sunscreen products contain microplastics? We are not OK with that. That's why we offered beachgoers at Castricum Beach a more sustainable alternative. Last week we gave people the opportunity to refill their empty sunscreen bottle (of any brand) with Naïf sunscreen: free of any microplastics and with a mineral filter. Better for the skin ánd without harmful chemicals for the ocean. But also better for the planet: because old plastic packages were given a second life. Refilled, rebranded & reused!

This professional campaign titled 'Refilled, Rebranded and Reused' was published in Netherlands in September, 2022. It was created for the brand: Naïf, by ad agency: Fitzroy Amsterdam. This Experiential and Outdoor media campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted about 1 year ago.


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