Redoxon Defense Squad

Agency: MullenLowe Group


For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the REDOXON DEFENSE SQUAD which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America.
Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino_RB, @Adonis_TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it was the first time ever that @NobruTV and @TheDonato had played together to help protect and defend players.
Just as Redoxon helps boost your body’s defenses in the real world, the Squad boosted the in-game defense of players in Peru, Ecuador, Mexico and Brazil, in live-streamed events across Twitch, YouTube and Facebook that took place over three days from 5th to 7th March.

This professional campaign titled 'Redoxon Defense Squad' was published in Colombia in March, 2021. It was created for the brand: Redoxon, by ad agency: MullenLowe Group. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 3 years ago by Senior Global Marketing & Creative Council Manager: Tom Belcher of MullenLowe Group.


Advertising Agency: MullenLowe SSP3, Bogota, Colombia

Australian Spec...
Swiss Federal R...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.