Red Carpet

Agency: JWT


Idea / Challenge: Berlin is the place where history was written – and not just in 1989the people were the driving force behind it. They don't like to be left outside. That's why the new Nokia device was the perfect match: it even got them onto the red carpet of the famous film festival Berlinale.
Strategy / Implementation: At Berlin's busiest subway station, using the latest Nokia smartphone,a movie was made within seconds that put everyone who wanted on to the red carpet.

This professional campaign titled 'Red Carpet' was published in Germany in May, 2016. It was created for the brand: Nokia, by ad agency: JWT. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 12 years ago.


Results: With 50.000 contacts per day and more than 1,4 million contacts altogether, the campaign generated huge traffic and instant fame.91% of the participants liked their video and an amazing 97 % told their friends about the credits!
Advertising Agency: JWT, Düsseldorf, Germany
Chief Creative Officer: Till Hohmann
Art Director: Lars Hürter
Copywriter: Jörg Bredendieck
Account Manager: Michael Vaupel


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