This Christmas, Nokia Phones is telling consumers to put down their phones and enjoy real human connections with their loved ones.
An emotional spot, shot by esteemed Hollywood director Justin Chadwick, tells the heart-warming story of the close relationship of a grandmother and her grandson, who’s recently gone away to university.
The film shows the grandson sending constant thoughtful messages to his granny throughout his first term away. However, on Christmas morning, we see a forlorn granny who hasn’t received a message, only to discover that her grandson has sent her the best gift of all: himself.
Leading by example, Nokia Phones is also shutting down its own website and social media channels for Christmas.
This professional campaign titled 'Be The Gift' was published in United Kingdom in December, 2017. It was created for the brand: Nokia, by ad agency: Mother. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Mother, London, UK
Executive Creative Directors: Hermeti Balarin, Ana Balarin
Creative Directors: Kyle Harman-Turner, Martin Rose
Creatives: Anthony Montagne, Oli Rimoldi
Agency Producer: Sam Dowling
Account Director: Yuki Yamakado
Strategist / Planner: Joe Burns
Production Company: Tomboy Films
Director: Justin Chadwick
Producer: Barnaby Spurrier
Editing: Final Cut
Editor: Rick Russell
Sound: 750 Sound