Urban sports are becoming an integral part of urban life. A dynamic and exciting release of energy for busy city residents.
An intense lifestyle and a lack of an open spaces has forced people to look for alternative solutions.
Sports enthusiasts are bringing old halls, abandoned squares and left-out spaces, back to life, giving them new meaning/purpose, often completely different from their original ones.
Urban karting, golf, bowling or billiards have been used as spectacular and incredibly entertaining settings for the visual campaign for HMD Global, an exclusive distributor of Nokia smartphones.
Go-kart racing or urban rooftop golf have become great canvas's for the films and photos of this campaign. They show how amazingly the Nokia phones work under dynamic conditions and how the functions of a Nokia phone can be used by town dwelling adrenaline junkies.
This professional campaign titled 'Nokia Urban Sports' was published in Poland in January, 2018. It was created for the brand: Nokia, by ad agency: DDB. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: ADDAPTER/DDB GROUP, WARSAW, POLAND
Creative Director: Maciek Waligora
Art Director: Filip Berendt
Copywriter: Ksawery Bajon
Production Company: Moon Films
Executive Producer: Magda Betlejewska
Production Manager: Mateusz Pawlukiewicz
Production Assistant: Katarzyna Beaupre
Agency Producer: Kasia Seyfried
Agency Client Service: Izabela Siek
Production Designer: Katarzyna Sikora
Costume Designer: Ina Lekiewicz